Goodwyn is a producer owned tea brand which was born out of sheer passion to bring tea lovers the authentic and freshest tea from their sprawling 9000 acre plantation in Assam. One of their star products is the Health tea box. The box consists of 60 assorted tea bags which focus on different aspects of a person’s health. Our client wanted us to revamp the packaging of one of their bestselling products to give the box a fresher appeal. The product already being very popular had to have a recall value from the old packaging too. The design challenge here was to maintain that balance.
The world would be lot more fun with a little creativity.
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