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The Benefits of Onboarding an Agency

    Whether you are building a new brand, revamping an already existing one, or creating social media presence for your brand, getting started is not easy. In fact, finding the right partner for the task is conceivably the most important, yet the hardest part of the entire process.   When it comes to hiring […]

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The Subtle Woes of a Graphic Designer

and How to Overcome Them     The ever-growing industry of Graphic Design is not only competitive but full of challenges that every designer faces at some point or another. These challenges surface not only in specific projects or while working with certain clients, but also with themselves. The mantra however is to find solutions […]

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The E-Shaadi Saga

The growing popularity of Digital Wedding Invites     The world may have come to a standstill when the pandemic hit, but one recurring event which we saw more of was weddings. Several people however chose not to change their wedding dates and opted for intimate small settings to tie the knot. Not only the […]

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Social Change at the Hands of Creativity

The social impact of design in the contemporary world     It’s not only about making something look “pretty,” I heard somebody say when asked “what is the point of design? It doesn’t contribute to the larger picture.”   Looking back at the ruthless Paris Attack, when everyone was fearful and the whole environment was […]

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Metaphorically Accurate

An Analysis of Pantone’s choice of 2021’s Colour of The Year               Pantone’s Colour of the Year has been going for more than 20 years, influencing products across fashion, home furnishings, and industrial design, making the Pantone Color Institute a dominant trend forecaster in the world of art, design, […]

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