When Sugam Homes approached us with a desire to bring a fresh outlook to their real-estate brand Morya, the Butterfly team decided to reflect its attributes and specialities in the campaign. “Moryan Moments” depicts the facilities and emotions one perceives in the world of Morya. Whether it is the feeling of being pampered that comes with exclusivity or overwhelming happiness. The Moryan experience is ambitious and exclusive, it is magnificent yet true to its culture. We hence decided to pursue a regal peacock theme and luscious blue colours as motifs to bring a novel change in the design language while re-branding.
Hoarding design, emailer & social media video