A New Shade of Creativity

Pantone’s choice of Colour of The Year 2022   It is the first time in the history of the Pantone Institute that a new colour has been created to be declared Colour of the Year. It is also the first time in a long time that the human race is emerging out of a period […]

In The End, Everyone Wins. The journey to our second consecutive win at IBDA 2021 and how it has impacted us

  Did you know? According to cognitive neuroscientist and psychologist Ian Robertson, power and success in competitive environments have a positive effect on the brain; otherwise known as the “Winner Effect”. Individuals that experience the Winner Effect then become more focused, confident, and competitive.   Our IBDA win in 2020 however, impacted our hearts. It […]

Tips to Write a Professional Email And How to Be on Point- Every Time!

  The first point of communication these days is via email. Whether you are writing to your professors, applying for a job, or onboarding somebody for their services, an email is the way to go about it. Most people dread typing them out but we are here to ensure that your job gets done with […]

The Benefits of Onboarding an Agency

    Whether you are building a new brand, revamping an already existing one, or creating social media presence for your brand, getting started is not easy. In fact, finding the right partner for the task is conceivably the most important, yet the hardest part of the entire process.   When it comes to hiring […]

The Subtle Woes of a Graphic Designer

and How to Overcome Them     The ever-growing industry of Graphic Design is not only competitive but full of challenges that every designer faces at some point or another. These challenges surface not only in specific projects or while working with certain clients, but also with themselves. The mantra however is to find solutions […]

The E-Shaadi Saga

The growing popularity of Digital Wedding Invites     The world may have come to a standstill when the pandemic hit, but one recurring event which we saw more of was weddings. Several people however chose not to change their wedding dates and opted for intimate small settings to tie the knot. Not only the […]

Social Change at the Hands of Creativity

The social impact of design in the contemporary world     It’s not only about making something look “pretty,” I heard somebody say when asked “what is the point of design? It doesn’t contribute to the larger picture.”   Looking back at the ruthless Paris Attack, when everyone was fearful and the whole environment was […]

Metaphorically Accurate

An Analysis of Pantone’s choice of 2021’s Colour of The Year               Pantone’s Colour of the Year has been going for more than 20 years, influencing products across fashion, home furnishings, and industrial design, making the Pantone Color Institute a dominant trend forecaster in the world of art, design, […]

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